BOUS Co. specializes in bringing quality Japanese products to the US market. Established in 2021, BOUS Co. was created to introduce modern, well-designed goods that promote sustainability and improve quality of life. BOUS represents a wide range of products including stationery, office and storage goods, kitchenware and leatherwear — and have successfully helped usher each brand successfully into the US market.

Comprised of marketing and sales professionals with global perspectives, BOUS delivers world class know-how to create long lasting brands in the US market. Utilizing effective marketing strategy, world class sales expertise and a dedication to true partnership, BOUS rises to the challenge of bringing your brand to its full potential.

Greetings from the President

Seven years ago, I was working in a stable position at a major company. I sensed the risk of staying in the same place, and began to explore the idea of working overseas. At the same time I’d begun to explore tea ceremonies as a hobby and loved the simplicity but goodness of indulging in a cup of Japanese tea. A job posting piqued my interest and before long I ventured to New York by myself with a simple desire to bring that same goodness I found within Japanese products to the world.

From that point on, I’ve been helping Japanese products and brands succeed in the American market. As I have worked with many companies that have expanded overseas, there are two things that I feel are the most important, yet simple, keys to success for non-US companies expanding overseas.

The first is to build a firm relationship between the client outside of the US and our local team in the US as a true partner. This relationship of trust allows us to share information smoothly and to clarify our goals and strategies. With this in place, each and every member of the team, including the clients, carry confidence and a sense of mission — and are able to approach market development with a sense of purpose.

Secondly, we need to be flexible and quick to respond to the ever-changing market trends and needs. The U.S. market, in particular, is one where technology and trends change rapidly, and it is essential that we remain sensitive to these changes. Our team members are from diverse backgrounds, allowing us to respond swiftly these fast changing times

The U.S. is a free market with a lot of opportunities, but it is also very competitive. In order for a foreign brand to succeed in this market, it is absolutely essential to have not only the product appeal, but also strong teamwork and flexible and quick strategy implementation.

BOUS is not just an agency, but a global partner to our clients, helping them to create global brands together.

With our know-how of doing business in the global market, our young creative ability to understand the needs of the market and reflect them in marketing, our local network, and our ability to take action, we will work together to meet your new challenges.

CEO

Lily Sayuri Tsubouchi