BRANDING / PLANNING

 


Expanded your business in the US market but struggling?

Want to improve your sales promotional tools to make them world-class?

 

DESIGN

For companies looking to design for the US and global markets

 

THE ISSUE

Product packaging, promotional catalogs, flyers, price lists, websites, and other promotional materials designed to communicate your brand and products are just as important and direct promotional tools as photographs. While conveying information to consumers in an easy-to-understand manner, excellent design is necessary to enhance the value of your brand and products.

 

THE SOLUTION

In addition to our talented in-house designers, we commission projects to appropriate American designers depends on your products, services, and concepts. We guide the final goal through design and implement various designs according to competitive and trend research and your company's concept. We focus on design that is easy for the target audience to understand and sophisticated.

・Website design

・Packaging design

・Design of promotional materials, etc.

COPYWRITING / TRANSLATION


For companies looking to deliver copy that make an impression on Americans

 

THE ISSUE

Copy is important to convey the brand concept, product features and information to American consumers in an easy-to-understand manner. Words become information, design, and video to be transmitted. Grammatically correct words are not enough. Just as the language used by junior and senior high school students in your country is different from the language used by their parents in their 40s, there are many differences in phrasing, vocabulary, and other aspects of the same language. By sharing the language used in the community, it is possible to bring consumers and brands closer together. Particularly in the U.S., where cultures and lifestyles differ in many ways, such as race, religion, region, and education level, the language used there is also subtly, but crucially, different.

 

Especially nowadays, with the spread of social networking sites bringing people and brands closer together, there is a need to send out messages that appeal directly to the target audience.

 

THE SOLUTION

We provide highly effective copywriting and verbalization of sales promotion information to your target consumers. We also take SEO into consideration when creating digital content. We work with native Americans who are part of your target audience to create word choices and content that match the lifestyle and trends of your target audience. Professional press releases can be written by experienced journalists.

・Translate for brand and product information

・PR writing

・Blog writing, etc.

RESEARCH & DEVELOPMENT


For companies looking to develop new products that match U.S. trends

 

THE ISSUE

Again, the culture and standards are very different between the U.S. and your country. In terms of kitchen utensils, the units of measurement are different, and the ingredients available at home and the dishes prepared are very different from those in your country. In terms of fashion products, there are major differences in sizes and trends. In most cases, it is not the right choice to sell products designed for consumers in your country and lifestyles in the US. It is necessary to change the specifications and plan products that American consumers will need in their daily lives.

 

THE SOLUTION

We will conduct a thorough research on American regulations, standards, trends, and lifestyles for your product, and propose a product plan that is suitable for market development.

 

Based on preliminary research, including interviews with target consumers in the U.S., we will help you plan and develop a product that is feasible and highly marketable, taking into account manufacturing processes and costs.