MARKET RESEARCH

the iSSUE

The U.S. and the other markets are similar in some ways, but different in many others. The first step in market strategy is to recognize that they are different in many aspects, including race, religion, language, history, lifestyle, and trends.

In order to logically and sensitively understand these differences between your market and the U.S., as well as the differences within the U.S., it is necessary to conduct detailed market research. Once you understand these differences, you need to identify the strengths and weaknesses of your brand and products and formulate a strategy. This is the key to a successful market development strategy in the US.

THE SOLUTION

By conducting research on all aspects of the market surrounding your product, including market conditions, competitive information, appropriate prices, marketing trends, and consumer trends, you will be able to formulate an appropriate market development strategy for your company.

We conduct market research according to your company's challenges and the characteristics of your brand and products, while focusing on the following points. We do not only think about numbers and logic, but conduct comprehensive research on the real sense of trends in the market and concrete information on actual business.

・Macro and micro market environment in the U.S.

・Overview and trends of your category market

・Competitor research , Product and price research

・Analysis of your company

・Hearing research and focus groups with potential target consumers

・Expert research

We can also plan for other issues and requests.