SALES / LOGISTICS MANAGEMENT
Thinking of expanding your business in the U.S. market in earnest, but want to minimize risk?
Have no experience in doing business with American companies?
Want to participate in exhibitions, but don't have the know-how?
B TO B Wholesale SALES
For companies looking to expand sales channel to retail stores and the chains in the U.S. market.
THE ISSUE
There are more than one million retail stores in the U.S., with large chains operating thousands of stores alone. DtoC (direct-to-consumer) brands are becoming more prevalent in the U.S., but even successful brands in the DtoC business often have the ultimate goal of selling their products in all Walmart and Target stores. In order to scale up sales in the U.S. market, sales through these retail channels are indispensable.
THE SOLUTION
We will expand sales of your products to BtoB sales channels based on our experience in selling not only to U.S. retailers but also to retail and wholesale channels around the world. We build sales channels not only through proposals to our existing clients, but also through new business development and the use of sales reps (sales agents throughout the US).
We also provide safe and reliable inventory management, product distribution, payment collection, and legal support, which are essential for BtoB business.
TRADE SHOW
For companies looking to exhibit at American tradeshows in the U.S., but need local support.
THE ISSUE
In the U.S., trade shows are still an important place to meet new and existing buyers in the BtoB channel. Not only specialty stores, but also major buyers visit every major trade show and actively seek out new vendors. The success of an exhibition depends on how well you can create an attractive booth, meet as many buyers as possible in a few days, and make a serious business presentation on the spot.
THE SOLUTION
Providing logistic support on the day of the exhibition is not enough to see a return on your investment of tens of thousands of dollars. In order to have a successful exhibition, it is necessary to clarify the ultimate goal of the exhibition and then carefully prepare the following:
1. negotiate with the organizer for the location of the exhibition,
2. design a booth that will attract people,
3. prepare an attractive presentation, and
4. prepare promotional materials that will lead to business.
BOUS has a wealth of experience in trade shows and the retail business. We provide comprehensive support to help you prepare for success.
DIGITAL TRADE SHOW
For companies looking to
-create contacts with retail buyers on a long-term basis, not just physical.
-seeking to attempt presentation to buyers online first?
THE ISSUE
Covid-19 has forced many exhibitions to be cancelled or postponed, and people have begun to refrain from traveling across state lines. As a result, online BtoB exhibition platforms have been gaining a lot of attention lately. There are three main types of online exhibitions
・Online catalog type platforms
Online catalog-type platforms provide a system that allows you to digitally view your company's products as a catalog and then take orders directly. There is also a system that allows you to approach buyers registered on the platform, but the basic purpose is to allow retail buyers to easily order your products digitally. As a usage fee, you pay a system usage fee on a fixed cycle.
・Exhibition-type platform
Similar to offline exhibitions, buyers can search for new brands on the platform and view information on brands and products 24/7. The goal here is to capture leads, not to place orders. As an exhibitor fee, you pay for the use of the platform on a fixed cycle.
・Online store-type platform
The platform curates brands and products and operates them as an online store for buyers. Brands are screened in advance to ensure that they match the platform's taste, and if they pass the screening, they can actually sell their products there to retail buyers. If you pass the screening, you can actually sell your products there to retail buyers. The platform takes care of the collection of fees and pays you a certain amount of commission on the sales.
Digital exhibitions are said to be a continuing trend even after Covid-19, as they are safe, reduce travel costs, and are beneficial to buyers in that they allow them to see more brands and products. It is possible to transmit products not only for a few days but also for a certain period of time. It is possible to exhibit in conjunction with a physical exhibition, or in the sense of market research where you want to see the response to your products digitally first.
THE SOLUTION
As with digital marketing, the key to BtoB digital exhibitions is "presentation with easy-to-understand contents", "appropriate marketing in digital", and "communication with buyers in digital". Depending on the characteristics of each platform, it is important to prepare information in such a way that target buyers can easily search for it, and register content that is easy to understand and interesting to buyers when they visit the page. The secret to success is to go to a digital exhibition with all the elements of planning, marketing, and sales firmly in place.
At BOUS, creators, marketers, and sales people work together to set up and run digital exhibitions, creating many business opportunities.
ONLINE SALES
For companies looking to sell products DtoC online
THE ISSUE
Under Covid-19, the U.S. market has become even more digitalized, with Internet technology being used in retail, healthcare, education, and all other aspects of life. Amazon and other online stores have seen significant growth in sales, and all services and initiatives are now digital. Secure, convenient, and entertaining online shopping has become the mainstream of the American retail market.
More and more consumers want to buy unique Japanese products online that are high in quality and functionality.
THE SOLUTION
We create websites for you to sell online, with robust shopping features, and provide customer support. A website that is easy to shop and attractive, user-friendly and fully service-oriented, and a courteous customer service before and after the purchase are essential for a modern online store.
Digital marketing to drive traffic to the website, payment collection for consumers, and product shipping can also be handled.